Change Logic

Companies develop ambitious strategies, but executing those strategies means changing what people do and how they do it. 

We work with teams to create realistic milestones, define the tasks that need to get done, and generate momentum so that organizations can accomplish their goals quickly. 

Our experience is grounded in rigorous research and has been applied successfully at companies such as IBM, Lilly, Shire, LexisNexis, and others.

When markets shift, it is difficult to know for sure which product or service will be the most successful. You don’t want to be ‘bleeding edge’, nor do you want to fall behind the curve.

Our methodology helps companies to manage experiments by, selecting, incubating, testing, and scaling new ideas into new businesses.

Based on the IBM Emerging Business Opportunity approach, which generated $26B of additional revenue over ten years, this method enables companies to chart a clear path through a shifting market. 

People learn how to behave from watching other people.

We bring a practical, proven approach to diagnosing and shifting cultures so that you get results.  

We reject gimmicks like culture change initiatives and values posters; instead, we work with leaders to embed a new set of expectations that quickly, and positively, affect your bottom line in both the short and long term.